From a Namakkal Village to 7 Countries: How Yaa Creations Hit Rs 1.5 Crore

With knowledge, experience and confidence as its only capital, 'Yaa Creations', a software company started in a small village in Tamil Nadu, today builds software for many countries. The company, which began with just one employee, earned Rs 1.5 crore in revenue last year alone. How did Yaa Creations travel from local to global? Even today, the IT industry carries the belief that IT work is done only by big MNCs, that quality exists only in multinational companies, and that only they can make it possible. Many who work in IT take pride only in working at large companies and refuse to work at startups; that is the situation today. But 'Yaa Creations', operating out of Rasipuram, a small village in Tamil Nadu's Namakkal district, has shattered these notions and proven that a startup in a village can also hold its own internationally, attract orders and win recognition. Eswaran, who started this company with knowledge, experience and confidence as his only capital and just one employee, earned Rs 1.5 crore in revenue last year alone. With a small team of 26, business across seven countries, and software support to the Tamil Nadu government, Eswaran shares with us the story of how 'Yaa Creations' came to be... Eswaran, whose native place is Pallipatti village in Namakkal district, was born into a small middle-class family. His parents ran a small grocery shop and educated him up to MCA, his elder brother up to BE, and another brother up to M.Sc, M.Ed. "I studied in a government school, completed my B.Sc and MCA at a private college, and in 2011 joined a Chennai-based startup that built software. My salary then was just Rs 3,500," he says. Eswaran says that behind starting out as a Junior Software Developer and today building a company that creates software lie many obstacles, hardships and difficult times. He worked at that company continuously for nine years, from 2011 to 2019, ending as Technical Lead. Having fully learnt software development, Eswaran shared that when his health deteriorated, he had to leave Chennai and return to his hometown. "It was while talking with my brothers then that the idea of starting a company using my experience came up. But I had no money to invest. When I got a small order to develop software on the strength of my experience, I took Rs 1 lakh from my brother as investment, went to Chennai with dreams, rented a co-working space there for Rs 10,000 a month, and bought two laptops with the money I had. My brother's daughters are named Jananya and Sivanya, and both my sister-in-law and my wife are named Divya. That is why I chose 'Yaa' as the company's name and got started." "I had hired a woman for software development work at a salary of Rs 30,000. In the first two months, with the Rs 40,000 that came from the project and the money I had in hand, I paid two months' salary and office rent, and then no more orders came. On top of that, the Corona lockdown hit and I had to return home; she too went home." Since no orders

Original source: YourStory