Crowwd Raises ₹2.5 Crore in Angel Round to Accelerate Its Wealth-Tech Platform

Crowwd, an investing platform built around behavioral personalization, has raised ₹2.5 crore in an angel round at an approximate valuation of ₹50 crore from 30+ investors, including Dr. Ritesh Malik, Founder, Innov8; Three Words Capital; Sachin Panwar; Deepak Raina and Gaurav Nagar, Co-founders, YogaCleanAir; France-based Hexa Startup Studio; Somya Satsangi, Independent Director at Dr Lal Pathlabs; and Sachin Gupta, MD, Share India Securities. The fundraise marks an important next phase for Crowwd as it evolves from an investor-focused social community into a wealth-tech platform with investing capabilities. The company is preparing to launch its in-app mutual fund distribution platform, bringing investment access directly into the Crowwd experience. Crowwd is an AMFI-registered mutual fund distributor. Crowwd’s platform is built around its proprietary Investor DNA framework, which maps investors into six behavioural profiles and shapes the experience around their individual investing patterns. With the launch of mutual fund distribution and subsequent acquisition of a brokerage platform, Crowwd is bringing these frameworks into the investment journey itself, alongside its financial content and investor community. The fresh capital will be used to develop and scale Crowwd’s wealth-tech infrastructure, acquire & integrate a brokerage platform, scale mutual fund distribution, and strengthen its technology, compliance, and operating capabilities. Mutual fund distribution will form the initial core of its revenue model, complemented by broking services through partners and private market access on an introducer basis. Crowwd is taking a capital-efficient approach to its growth, with the current round bringing together founders, operators and financial-market professionals who provide strategic expertise alongside capital. The company’s focus in the coming phase will be on product execution, investor engagement and establishing the foundations for a durable wealth-tech business. The platform also gives investors access to international investment opportunities through Indian funds investing in overseas markets, allowing them to participate in global markets through investments made in rupees. Crowwd began as a social community for investors and is now expanding into a platform combining investment access, financial content, and behavioral personalization. Its proposition is built around making investing less intimidating and more intentional for a new generation of Indian investors.

Original source: StartupTalky