Eat App wants a bite of India’s restaurant reservation business with an acquisition and Swiggy partnership

Dubai-based restaurant reservation startupEat Appaims to make India a focal point of its business with new fundraising, an acquisition, and partnering with Swiggy to sell a solution to restaurants to aggregate reservation data and grow its business based on that. The company said that it has raised $10 million in a Series B extension round led by PSG Equity through its portfolio company Zenchef SAS. Notably, this amount is larger than the startup’s original Series B round of $6 million in 2022. With this fundraiser, Eat App has now raised over $23 million in funding to date. The company, which has been around for more than a decade, has been present in over 92 countries, serving more than 5,000 restaurants and $12 million in ARR. However, in the last 12 months, India has been a central focus for the company as it scaled to over 2,000 restaurants in the country. India’s food service industry is set to reach over $85 billion by 2028, according toindustry reports, with dine-in making more than half of it. Restaurants are relying on walk-ins and separately managing their reservations coming from sources like Zomato, Swiggy, and EazyDiner. To achieve scale, Eat App acquired a rival calledReserveGoand partnered with a recently listed food and grocery platform,Swiggy, to upsell its restaurant product. ReserveGo was built by Vijayan Parthasarathy in 2022. Parthasarathy has had a storied history in the restaurant reservation industry. Prior to ReserveGo, he built a similar platform called inResto in 2014, which wasacquired byTimes Internet-owned Dineout in 2015. In 2022, Swiggy acquiredDineout from Times Internet. Eat App acquired ReverseGo in mid-2025, which was serving over 1,000 restaurants at that time. Parthasarathy told TechCrunch that the platform has averaged handling 5 million reservations per month for the last 12 months without having any downtimes. Eat App also partnered with Swiggy to market its product to restaurants for upselling, which has taken the total restaurant tally for the startup over 2,000, with over 8 million covers served until the year’s end through various platforms. For comparison, Swiggy’s Dineout platform alone catered to over23.8 million covers in 2025. “There has never been a more exciting time for the restaurant industry in the country, with steady consumer uptake and innovations. We believe access to Eat App’s world-class technology and AI-driven tools is going to improve restaurant management, helping restaurants across the country bring a more delightful experience to their guests,” Arpit Mathur, Vice President of Strategy at Swiggy, said in a statement. The company, which was listed on the Indian markets last year, said that it partnered with Eat App to bring a global solution for restaurants to grow its business. Swiggy and Eat App market this solution as GroMax for India, which includes add-ons such as the ability to promote restaurants on Meta and Swiggy, apart from reservation management. While Swiggy doesn’t pla

Original source: TechCrunch